A few months ago, I've been asked by Facebook Inc. to develop 10 letterings inspired by some american cities.
The idea was to create something simple but expressive to each place thinking not only about the turistic stuff, but specially local culture and style. These letterings are now being used by facebook users around USA to illustrate their pictures ;)
Inspirations & Style Reasearch
Sketches
After some studies and sketches I finally came up with different letterforms and styles
based on the local culture and characteristics from each city.
Below, you can see the result over these photos and how it's supposed to be used.
All photos in this post were taken from: https://unsplash.com